As an advertising-business publisher and not for my customers, I spent years studying the art of selling. The most important skills as an entrepreneur, your business acumen.
1st Use the phone no doubt, the least expensive, most effective and efficient for customers to find the phone. Yes, “cold calling”. Write the script for this before calling sound, not so vague. Imagine, your company, for the purpose of the call, and a brief “benefit” of their products / services to customers. This call is not to “sell” the customer to establish a face to face, to the credibility – and then sell them / her.

2nd Shouted at the top of the mountain – getting invited to the search for new customers, and found that she seminars, classes, speak at trade shows and organizations, or write an article for a newspaper or business magazine, established “experts” in your area . People want to buy from experts, making the wrong decision in front of a fear.

3rd QUESTIONS – Most sellers think that the first meeting with the prospect, the only chance to make a sale. WRONG! Before entering the “pitch” to ask questions, take notes, what are your goals perspectives, challenges, etc. to help solve a business problem the prospect creates a “win-win” and close more sales thinking .

4th AVOID “PRODUCT DUMPING” – Telling your prospect all about your product / service prior to fulfilling their needs, an error of 95% of the seller, this method is inefficient and the sale of reflection loses, the customer confidence in J.. It adds more credibility than a referral prospect happy.

5th Know your numbers – Selling is a numbers game, and we must learn from her how many prospecting calls that you need to have a meeting, and how many sessions to “get to revenue ratio.” A sale. This allows you to manage your cash flow in anticipation of sales. Selling happy!